presents...
9th packaging congress OBALKO, October 14–15, 2021

How packaging can contribute to better sales

27. 01. 2021
13:00 – 13:20

How packaging can contribute to better sales

Around the world, Nielsen measures the impact of packaging on the brand’s entire performance and awards the Nielsen Design Impact Award to products whose new packaging has a significant impact on sales. During the presentation, we will show on specific examples of brands from the FMCG market from other countries and what effect the redesign of the packaging had on the total sales. At the same time, we will summarize the “golden rules” of great packaging, which we must not forget.