From Compliance to Innovation — How to Turn PPWR into Your Competitive Edge
With a proven track record working with top brands and driving change from the frontline, Marius Tent is ideally suited to lead OBALKO participants on a journey through the Packaging and Packaging Waste Regulation (PPWR), understanding that it is not as a burden to manage but a powerful springboard for innovation and market leadership. In this presentation, we’ll explore five essential steps that every business in the packaging ecosystem can take to transform compliance into a true competitive advantage. From smarter design choices to scalable operational changes, and from a portfolio audit that sparks fresh thinking to strategies that inspire your board of directors, these steps will open opportunities far beyond simply meeting legal requirements. For the PPWR is more than just legislation; it’s a catalyst for building resilient, sustainable, and future-ready packaging solutions. This is your chance not just to be ready for it but to get ahead of the curve.