From brief to implementation – The revival of the Slovak mineral water Kláštorná Kalcia
Drawing attention to the relaunch of a mineral water, the production of which resumed after 4 years and which older generations remembered as Kláštorná – The Queen of Mineral Water, was a tough nut to crack. It required a complete brand reset, a wealth of inspiration and the perfect combination of not only marketing and PR communication but also product design. How did Kofola ČeskoSlovensko manage to revive this Slovak brand of mineral water and launch it on the market in its new form as Kláštorná Kalcia? This will be revealed by senior brand manager, Ivana Králiková, and Kofola’s court designer, Martin Turzík, in an exclusive case study.