Finding packaging balance while riding the sustainability wave
A sustainability wave is rolling through the packaging industry. Consumers, retailers and branded companies, not to mention legislators and investors, are driving the topic at breathtaking speed. While we certainly have to close loops and reduce the CO2 footprint, it is necessary to not lose sight of basic packaging tasks. Regardless of sustainability activities, product protection and supporting the consumer in his or her purchasing decisions remain non-negotiable. The one who only follows market dynamics will fail. We need independent strategies, and we must work to recreate structures, processes and products. Tips on how to find the right packaging balance in these turbulent times will be offered by the former chairman of the board of the German Packaging Institute, a leading packaging consultant and one of the world’s biggest packaging experts, Thomas Reiner.