presents...
October 15 – 16, 2020, Aquapalace Hotel Prague

Digitalization for brand owners: why, what, how !

24. 10. 2019
11:15-11:45

Digitalization for brand owners: why, what, how !

In this session, you will learn why digitalisation of manufacturing processes, including the print and the supply chain, is so important in our fast changing world. Through various case studies, you will be exposed to examples featuring amazing values for consumers given by the product decorated digitally, and how the brand owners managed to handle these special executions. Marketing values, security, track and trace at the item level, agility in logistics resulting in faster go to market, environmental considerations via waste and energy reduction, … all of these buzz words that will become our standard tomorrow, can be adressed already today.