presents...
9th packaging congress OBALKO, October 14–15, 2021

Digital packaging fits, works and sells

Digital packaging fits, works and sells

There is little doubt that packaging sells. But how does it actually do it? In order to be modern, it must evolve with time and adapt to current market, logistics and customer requirements. Digital technologies can help with that. And how does it work in practice? In this exclusive case study, you will learn why a manufacturer of such a traditional product as Becherovka uses the latest digital technology. Using a single, specific example, Radi Uzunov from Jan Becher Pernod Ricard and Petr Kaczor from THIMM pack’n‘display will show you the benefits that modern digital packaging brings. The secret of Becherovka will probably not be revealed to you during the presentation, but you will certainly learn the story of its modern packaging in detail.