13. 10. 2022
14:00 – 15:20
Conference hall Barbados
Design & innovation session
The Design & innovation session is dedicated to packaging as the fifth P in the marketing mix, in addition to the four main parameters: Product, Price, Place and Promotion. Thanks to current case studies, we will find out how packaging can help increase sales.
Moderator: Petr Hříbal, editor-in-chief of the magazine Zboží&Prodej
