Connected packaging – fad or the future?
Brands face numerous key challenges every day, from facilitating user engagement to increasing brand loyalty and collecting customer insights. Connected packaging, which is defined as the integration of technology within product packaging design, can help. In this exclusive presentation, Jenny Stanley, the founder and managing director of Appetite Creative, will discuss the benefits of connected packaging: how it adds value to advertising campaigns, improves customer engagement and loyalty and encourages recycling behavior, as well as how to best utilize this adaptable and flexible media channel. Jenny will also share case-study insights from a range of big-brand clients including Tetra Pak, Coca-Cola and PepsiCo, as well as practical ways to apply connected packaging. Last but not least, Jenny will share her expert view on how connected packaging can deliver a blend of engagement and data allowing brands to make better product decisions and plan more effective marketing campaigns.