Caution! Painted green
Today’s world is a world of sustainable behavior. The vast majority of companies apply this trend to their business and then inform their shareholders and the general public about it. Sometimes, however, it turns out that the chosen form and content of communication is not entirely appropriate and relevant. So let’s take a look at what greenwashing is and how companies (often unknowingly) commit it. In addition to a theoretical explanation of the term and its origin, we will look at its application in practice and recommend how to avoid it.