Augmented reality packaging
Imagine a world in which you can use augmented reality to look at a packaged product in a store and see what it does and what it looks like. Imagine being able to see how a dress would look on you in the store without having to try it on. Or that you can use your mobile phone to see how a building kit you’re planning to buy for your kids works. Do you think such a world is unattainable? Albi didn’t think so. “We want the customer to know exactly what they’re buying,” came the company’s message. For AlbiLab, THIMM created a modular packaging that can be easily adapted to different needs. It includes interactive elements such as QR codes and augmented reality to provide instant access to product information. The packaging thus combines practicality, sustainability, and playfulness.
