A new era of packaging: How do consumers perceive legislative changes and what does this mean for brands?
European PPWR legislation is fundamentally changing the world of packaging. Certain single-use packaging – such as small fruit and vegetable packaging, sauce portions, and miniature cosmetics in hotels – will be gradually banned, as will microten bags. At the same time, the deposit system will be expanded and requirements for reusable and recyclable packaging will be increased. Exclusive research by Ipsos reveals how Czechs perceive these changes, how they will affect their shopping behavior, how they perceive new trends, and what they really expect from brands in the area of packaging.