A label worthy of the product

A label worthy of the product

The family-owned Slovak printer Litograf believes that the primary function of packaging is product representation. Through its cooperation with Konica Minolta, it has developed a simple, client-focused system for producing labels for its client’s products. At the OBALKO congress, representatives of both companies, Jaroslav Vidra from Litograf together with Peter Lauko and Tomáš Kugler from Konica Minolta, will discuss how they create graphic design tailored to the customer, how they optimize the production process, and how modern technologies help them differentiate their customers’ products from everyone else’s.