presents...
October 24–25, 2019 | Aquapalace Hotel Prague

Program

Current topics, inspiring presentations, top speakers...
JOINT SESSION
24. 10. 2019
MARKETING SESSION
24. 10. 2019
TECHNOLOGY SESSION
24. 10. 2019
TRANSPORT SESSION
24. 10. 2019
2ND CONGRESS DAY
25. 10. 2019

morning section

In the morning, nearly 400 packaging professionals will hear an introductory, inspiring lecture by keynote speaker Jan Zadák. Followed by a contribution on active and intelligent packaging by Eef de Ferrante and we will continue with a panel discussion with a very interesting cast.

The opening word of Congress

Innovation as the foundation of success in the digital world

The ongoing and unprecedented digital transformation of the global economy fundamentally affects every industry and market segment, all business models, every country and every business. On the one hand, it represents a huge opportunity and, on the other hand, a huge challenge. New technologies and disruptive innovations accelerate the pace of change in the world around us our economic and social environment. There is growing pressure to increase productivity and find new ways to maintain and develop competitiveness and sustainability. There are growing human resource challenges, the ability to attract, to use creatively, to retain and develop human potential. Massive Automation and Robotics, Engaging Artificial Intelligence (AI) brings new demands on the continuous development of knowledge, skills and capabilities that are key to success in the new digital world. How to understand these changes and how to succeed in the digital world?

 

Jan Zadák

Recent developments in active and intelligent packaging

We will look at the market where it has moved in active and intelligent packaging and what are the other options.

 

Eef de Ferrante, Active & Intelligent Packaging Industry Association

Packaging in the context of sustainability in 21st century

How to meet the new goals and requirements set by the Packaging and Waste Directive (CEP) and the Disposable Plastic Restriction Directive (SUP)? What does it mean in practice? How will packaged goods manufacturers and traders react? How will the entire supply chain change?

 

 

Drahomíra Mandíková, Asahi Breweries Europe Group
Martin Fojtík, EKO-KOM
Pavel Březina, COOP
Pavel Komůrka, ORKLA
Martin Hejl, THIMM pack’n’display

marketing section

The cover of the 21st century must meet many conditions. But most importantly, it must attract. Why? Due to increased sales. As? You’ll find this in the marketing section, where you can see a few presentations that show you how to work with pack sizes, limited editions, instore communications, and many other tools, all sustainable – economically and ecologically.

12:45 - 14:00

LUNCH

BizPACK

Pay 10 minutes for a new business! Take part in organized meetings between congress partners and participants taking place during the lunch break.

13:59 - 17:00

Afternoon section

transport section

When we have the goods packed, we need to transport them. Tips and trends can be found at the congress’s transport section, where there will be room for expert discussion over the most pressing issues. The case studies will be accompanied by Jaroslav Skoták, an independent consultant and interim manager specializing in complexity and linkage of purchasing and logistics.

technology section

You can look forward to six presentations that will show you how technology can pack goods in the 21st century. Get inspired and use the experience of Czech and foreign companies to work with new technologies. Filip Plevač, an expert on digitization will guide you through this section.

Ceremony Obal roku

Award ceremony and awarding of trophies and certificates. Gold, Silver and Bronze Prize winners will be declassified and announced in the main part of the Ceremony by the chairman of the jury 2019, who will receive the well-deserved award, Jana Žižková.

The packaging of the year is the only certified packaging competition designed for Czech and foreign companies involved in an interesting packaging solution. The aim of the competition is to highlight and then promote the best ideas, innovations and technologies in the packaging that appear on the market.

Packaging business mixer

An informal networking evening is an ideal place to strengthen existing and establish new business contacts. The evening includes a buffet, live music, a bar with cocktails, wine tasting, games and competitions. And all this time in AQUAPARK in MARINE STYLE!

marketing section

The cover of the 21st century must meet many conditions. But most importantly, it must attract. Why? Due to increased sales. As? You’ll find this in the marketing section, where you can see a few presentations that show you how to work with pack sizes, limited editions, instore communications, and many other tools, all sustainable – economically and ecologically.

Yes PACKAGE SELLS, Hollandia rebranding case study description (2016)

Description of the situation on the dairy market in early 2016. Summary of the key reasons that eventually resulted in a vigorous rebranding company. Key moments of packaging redesign of the entire portfolio. Project results and planned next steps. Evaluation after 3 years.

Key words: Problematic listing, Product similarity, Greatest “added value” can be done in the midday shopping meter

 

Jan Škoda, Hollandia

Revolution in detergent packaging

We will introduce you to an innovative way of packaging detergents, including its impact on overall cost, logistics chain efficiency and the amount of plastic used. You will see the ecological packaging for the new millennium.

 

Jiří Antala, Qalt Rakovník
Jiří Rak, Smurfit Kappa

THE PACKAGE MUST HAVE TO GO WITH A TIME

Do you have a top product? And will it be enough ?!

21st century customers are much more interested not only in the product itself, but also in the sustainable process of production, packaging, logistics and presentation.

Well designed packaging will increase the value of the product, brand, differentiate you from the competition and, last but not least, open the way to new customers. It doesn’t have to be complicated – if you realize it in time and find a partner who has a similar view.

Come and see how Zemanka Organic Bakery and THIMM pack´n´display put together their know-how, come to be inspired by the story of the tray for loose biscuits. We call him the feeder!

 

Petr Kaczor, THIMM Pack´n ´display

Repositioning by FERNET STOCK

The story of an exceptional brand that has been a common part of consumers’ lives across generations for over 90 years. How to change the perception of commonly available brands? How can the packaging carry the DNA label and contribute to building its value?

 

Tomáš Hejkal, Stock

technology section

You can look forward to six presentations that will show you how technology can pack goods in the 21st century. Get inspired and use the experience of Czech and foreign companies to work with new technologies. Filip Plevač, an expert on digitization will guide you through this section.

Trends in deploying digitization tools in the packaging industry

We will talk about trends in deploying digitalization tools in the packaging industry, showcase practical examples from home and abroad.

 

 

Filip Plevač, an expert on digitization

Virtual Reality in Industrial Applications

Examples of applications in areas such as optimization of technological flows or employee training.

 

Jan Podzimek, PRIA

Safe packaging for export

Except for water, gas and oil in pipelines, gravel, ore and coal on wagons and trucks, everything else is packaged. From medicines to food and beverages, but also consumer goods including detergents, toys, clothing and shoes, of course electronics, car parts, to machine tools and nuclear reactors. The key function of the packaging is to protect the packaged items. Unsuitable packaging brings direct and often significantly more indirect costs to the goods manufacturer. Direct are linked to damage or destruction of goods, indirect depends on the terms of the commercial contract: for example, damage from stopping the production line. Let’s see how to choose the right packaging supplier to eliminate damage in the transport chain due to inappropriate packaging.

 

Vlado Volek, SYBA

transport section

When we have the goods packed, we need to transport them. Tips and trends can be found at the congress’s transport section, where there will be room for expert discussion over the most pressing issues. The case studies will be accompanied by Jaroslav Skoták, an independent consultant and interim manager specializing in complexity and linkage of purchasing and logistics.

Localization and everything about it

Locating Logistics Flows, Identifying Handling Location, Track & Trace Access to Logistics Management – That’s What It Runs Here.

 

Jiří Šolc, ALEF NULA

Packaging in action

Packaging in action offers a unique opportunity to visit the manufacturing plants of selected congress partners with expert commentary. Not only do you get a chance to see the entire production process and better understand the benefits of these products, but also get a second chance to discuss packaging-related issues with industry professionals and colleagues.

This year we plan 2 routes, each with two races. Sign up for Congress Newsletter to learn first!