The 8th edition of the packaging congress OBALKO will be held on January 27–28, 2021, having been moved from its original October date due to the coronavirus pandemic. The congress organizers were able to arrange with nearly all of the 44 speakers for them to appear in January. And for the first time, the OBALKO congress will be hybrid, meaning the speakers will be presenting live at the Aquapalace Hotel Prague with a limited number of participants in attendance (determined by the current regulations regarding the pandemic) and the rest of the Czech and Slovak packaging market taking part online via live stream.
Until the last moment, we believed that the October date of the OBALKO congress would happen. We did our utmost to implement strict hygiene measures at our congresses so that they can be held safely. Hygienists reported not recording any outbreaks of seating events such as theaters, conferences, etc. But the combination of corporate bans and likely government action against any mass events was the deciding factor. Therefore, we are postponing the date of the OBALKO 8 congress to January 2021, specifically to January 27–28. Thanks to all of the packaging professionals for their kindness and understanding, and we look forward to seeing you in January at the OBALKO congress at Aquapalace Hotel Prague!
1) In the morning you can look forward to a discussion in the spirit of the main topic of the congress “Consumer and packaging”. Leaders of the Czech and Slovak packaging market will respond to the recent results of a survey by GfK on how consumers perceive packaging and its sustainability.
2) In the afternoon section Technology & transport we will look for the ideal packaging for e-shops.
3) In the afternoon section Sustainability, we will discuss recycling with representatives of recycling companies in a panel discussion led by Petr Šikýř from Eko-Kom, a.s. authorized packaging company.
When we talk about the customer and packaging, we cannot think only of consumers as customers; we must also take into account our clients’ views on packaging products, solutions and services that we provide as suppliers. Clients are demanding because their clients also have high demands – this is the basis of the supply chain. But what do our customers want from us? What do they expect from the Czech and Slovak packaging industry? What are the specifics of the Czech and Slovak packaging market in comparison with markets in other countries? Answers to these and other questions will be provided in keynote speeches by representatives of the three largest companies in the three most important sectors of the economy (retail, FMCG and automotive):
For the second year in a row, the results of the packaging competition OBAL ROKU by SYBA will be announced at the OBALKO congress. This year, however, it will be promoted! As part of the gala evening OBAL ROKU, the WorldStar Packaging Awards will be announced, which is one of the main events of WPO – World Packaging Organization and the leading international award in the field of packaging. WorldStar illustrates the constant advances in the state of packaging design and technology and creates a standard of living of international packaging quality from which others can be inspired.
In the context of environmental protection, it is important for the packaging market to manage resources strategically and to ensure that packaging becomes part of the circular economy. That is why we are preparing an afternoon section focused on SUSTAINABILITY for you.
We have for you the second of 8 surprises for the 8th annual OBALKO congress…
GfK has become the congress research partner and will prepare a special market research on customer perception on packaging and recycling. Ladislav Csengeri, Consumer Panel Services Director at GfK Czech & GfK Slovakia, will present the results of the research on CUSTOMER AND PACKAGING exclusively at the OBALKO congress. Don’t want to miss publishing results? Sign up for invitations and other congress information!
We have for you the first of 8 surprises for the 8th edition of OBALKO…
The master of etiquette, Ladislav Špaček, will be appearing at the congress. In his lecture “Even zour personal package sells”, he will focus on the customer as the centerpiece of your company. Furthermore, he will clarify how to successfully communicate as a seller and acquaint us with the social role of business and thus underline the main topic of this year’s OBALKO congress, “The Customer and the Packaging”.
Is this packaging recyclable? Why do they have to use such small text? This design is different. Is it even the same product?
Packaging is the first thing which costumers see when they choose a product. This year’s OBALKO congress will focus on the topic of customer perception of packaging.
We are thrilled to have not one but two Gold Partners of the 8th edition of the congress OBALKO. Aside from our traditional gold partner, THIMM pack’n’display, who has been with us since the first edition, we are pleased to welcome to the ranks of Gold Partner the company Greiner Packaging Slušovice, one of the world’s leading producers of plastic packaging.
